Welcome! I’m Yiqi Li (pronounced “Yee-chee”), an Assistant Professor of Marketing at the Shidler College of Business, University of Hawaiʻi at Mānoa. My research uses structural modeling, causal inference, and experimental methods to examine how information-disclosure policies shape consumer decision-making, with a particular focus on nutrition labeling.

Before joining the University of Hawaiʻi at Mānoa, I earned a PhD in Marketing from the University of Michigan, a master’s degree in Economics from Duke University, and a bachelor’s degree in Economics from Peking University.

Outside of research, I enjoy running, triathlons, classic Chinese fiction, and exploring food.